Jumping on a Marketing Opportunity
Posted on 19 May, 2009 at 16:57 PM
There are already 14 Comments
About the Show
So many people see opportunity but never grasp it on the moment.
We talk about two examples that we witnessed at the Netprophet meeting held last night and encourage you grab it before the moment passes by.
Links mentioned:
Related Shows
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- (21) Episode 187 - Design with the Lights On
- (16) Episode 186 - Apples and Oranges
- (25) Episode 184 - Murdoch vs. Google
- (9) Episode 183 - Social Media Ends Outside
User Comments
liam 19 May, 2009 17:19:32 PM
Agree with Adii, the interaction is something you guys have got spot on! Interesting story, and a great example that you shared with us and I'd definitely agree with all of your points about jumping at a good opportunity.
Rob MacKay 19 May, 2009 17:29:57 PM
I'm bad for procrastination that's for sure lol - sometimes things just overwhelm especially when you work alone, and you end up with the ideas sitting on you..
kyle steed 19 May, 2009 17:33:12 PM
light 2.0 = classic.
I'm not a huge fan of marketing. I think it's more about the process and the way I've seen it being approached that has left a bad taste in my mouth.
On the one hand I understand it's vital to any company to get your name out there and create a brand that sticks in the consumers head. But I have to believe there is a way in which it can be done without having to falsify information or mislead people in any way.
I don't believe every marketing effort is some sleezy scam, but the majority of crap I see on tv and see in ads are lame.
I don't mean to get off on a tangent. So I will end with this, I like what you said about "do it now" and not waiting for someone else. That kind of attitude is important, and combined with an honest message you can't go wrong.
David Perel 19 May, 2009 19:29:38 PM
@Kyle - I suppose it depends on the marketing. I don't like certain types of marketing out there, some adverts on Tele are beyond terrible. But I do appreciate sharp moves (like springleaps... even though it was bad press at the time).
kyle steed 19 May, 2009 19:55:18 PM
@David - yeah it was a bit of a rant I was on. Sorry about that.
What I meant to say is you guys are awesome and this was another fantastic video. :)
David Perel 19 May, 2009 20:55:07 PM
I never saw it as a rant... I think you made a good point dude.
Adam Daniel Mezei 20 May, 2009 03:56:11 AM
Gents, I thought a quote from motivational guru Jim Rohn would suffice at this time:
"There are some things you don't have to know how it works. The main thing is that it works. While some people are studying the roots, others are picking the fruit. It just depends which end of this you want to get in on."
Don't dawdle, get cracking. The five minutes one spends on thinking about best approaches slay the fetus in the womb, causing it to be stillborn.
Hammer, hammer, hammer all the time and don't let up.
For those of you who need a stress-free shot in the arm, watch MEN OF HONOR (www.imdb.com/title/tt0203019/) with Robert DeNiro and Cuba Gooding Jr. for some posterior-clobbering inspiration.
My two ZAR cents...
divinefusion 20 May, 2009 08:05:14 AM
You are making a fab point about setting ideas into motion. So many times we over think design and marketing/ advertising, then we problem solve and we miss our opportunities to stand out. In this case being alert paid off, everyone is TALKING ABOUT SpringLeap (i'm curious if sales were up during this time period). But they took a risk and it looks like the results are proof of their exposure. I believe we also have to determine our (personal/corporate) risk factors. Are we willing to take a big leap and no matter what the outcome? Are we willing to put our name on the line, to pitch a rad idea (with appropriate backup...) or are we just creating pretty things? Whenever I work on a new project where I think I can really push the boundaries, I go for it. The worst thing that could happen is 'No' and for every 'no' there are plenty of 'yes's. If it tanks, well at least you tried, hopefully you learned something and you can move along to an even better project. //andrea
Stuart Wooster 20 May, 2009 13:11:13 PM
Liking this video, liking this site design too...think I'll have a look elsewhere on here for more great content.
Thanks to Adii for retweeting Obox leading me here.
Your right about just getting on and doing things. I sat on my arse for months thinking "I'll start a blog about trance music!" after following the Thirty Day Challenge (of which I made use of very little). It lead the way though and slowly I'm making a steady stream of readers because I eventually took action.
I think my biggest opportunity has been connecting with like minded people on Twitter and following people involved in the trance industry which has led to interviews for the site. One of my downfalls has been concentrating too much on Twitter though and not paying enough attention to say Facebook and other trance forums. So now I have to jump on those opportunities to further enhance my site and gain further readers.
It was nice yesterday though having Twitter followers demand their content from me :D
Colorburned 20 May, 2009 17:22:17 PM
Great post guys! You're 100% right. Sitting around contemplating an idea is only good for paralyzing your business or organization. You're never going to succeed with inaction. If you see an opportunity, take it before some one else does. If you fail, then so what? I always tell people that they should never waste an opportunity to toot their own horn. If you don't, no one else will.
P.S. Don't forget to follow me on Twitter ;-) twitter.com/Colorburned
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Adii Rockstar 19 May, 2009 17:11:25 PM
Loving the interaction within your episodes guys, which is obviously something that I can't just replicate on RockstarTV (unless I develop a bit of multiple personality disorder).